Is India’s Middle Class Shrinking? Economic Strain Hits FMCG and Diwali Sale

A new economic strain on the average Indian family impacts everyday essentials. 

s India's Middle Class Shrinking?

– Inflation & rising taxe – Declining household saving – Increased dependency on loan

Key Challenges

Low spending during Diwali reflects reduced middle-class purchasing power. 

Diwali Sales Slump

The rich get richer, while everyday goods struggle to stay affordable. 

Economic Disparity: The K-Shaped Economy

Balancing affordability and growth is essential to keep India’s middle class thriving. 

What’s the Solution?