Laapataa Ladies Bows Out of the Oscar Race: Where Are We Going Wrong? : The announcement from Laapataa Ladies stepping out of the Oscar race has again provoked why Indian cinema rarely wins the Golden Statue.
Although Indian films have occasionally featured internationally, the Oscars continue to be a prize out of the reckoning for the country and its colorful and varied cinema. So, what’s holding us back? There are no consistent approaches to picking movies that would create an appeal to international audiences.
The Indian jury tends to go for movies based on local themes and styles, which can look quite different from an international jury’s perspective. Many movies like RRR that achieve success from the bottom up do not get to be selected officially.
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But this is a problem since, as noted above, Victoria confronts a key challenge of businesses seeking to become globalization-ready with at least one local success under their belts: the fact that success at the local level does not always translate into success on the global stage. Even the aggressive marketing and lobbying needed for an Oscars campaign look inconsistent.
The South Korean film studios aggressively pushed Parasite to its record success, which several Indian movies often lack in global marketing. Therefore, winning the Oscars comes more with strategic positioning, lobbying, and a keen sense of how the Academy works.
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Another factor is business cultural differences. Some attempted to include factors such as melodrama, song and dance troupes, and local storytelling styles, which may not go down well in international markets. That, of course, is part of our cinematic identity and sometimes can confuse overseas audiences who are usually not used to this approach.
If more Indian filmmakers plan to win Oscars, they need to blend Indian culture and themes with international ones subtly. It is high time to reconsider the ways of choosing films, expand the funding of perspective campaigns, and develop a better understanding of the international market of films. Only then can Indian cinema dominate the world’s largest global movie theater market.
